Join My Prudential Ride London to help save the UK’s charities

Help Raise Funds for Max Appeal

PrudentialWe're inviting you, your family and friends, to get on your bike – or scooter, skateboard, trike, tandem, penny farthing, unicycle – to fundraise for Max Appeal as part of a campaign to help save the UK's charities.
The Covid-19 pandemic has had a devastating impact on charities, with the UK charity sector facing an estimated £10 billion shortfall in funding. Max Appeal is no exception, as we have seen our income drop over the last six months and many of our fundraising events cancelled.
Thousands of fundraising events across the country are cancelled, including Prudential RideLondon: the world's greatest festival of cycling, which has raised more than £77 million for thousands of charities since it began in 2013.
While it can't go ahead as planned this year, we are keeping the wheels moving and celebrating the festival weekend of 15 and 16 August with a virtual event: My Prudential RideLondon.
Its aim is to inspire and engage everyone, of all ages and abilities, to get on their bikes, scooters, skateboards, trikes, tandems, penny farthings, unicycles – in fact any form of non-motorised wheeled transport! – to raise much-needed funds for their favourite charities.
We'd love you to be a part of it – just follow these four simple steps:
1. Register: visit and select your challenge. There are three cycling distances to choose from, or you can invent your own My FreeCycle wheeled challenge over 1km.
2. Fundraise: set up your fundraising page and let people know you're supporting us so they can sponsor you.
3. Participate: set your wheels in motion and complete your challenge anywhere, at any time, over the weekend of 15 and 16 of August!
4. Nominate: encourage your family and friends to take part and help save the UK's charities. Spread the word on social media too by using the hashtag #MyPRL when posting about the event.
You'll find more information, ideas and inspiration, as well as advice on staying safe and cycling responsibly on the road, at It would be wonderful if you email us at to let us know you have registered.
We hope you'll be part of the world's biggest festival of cycling to support Max Appeal and help save the UK's charities.

Best wishes

Chair of Trustees Max Appeal

New App now released

We're delighted to announce that the free My Prudential RideLondon app is now available to download, ready for the event this coming weekend 15 and 16 August.

Any fundraisers who have not yet registered can do so quickly and easily through the My Prudential RideLondon app – they can set up their Virgin Money Giving fundraising page from there too.

Getting ready to ride
By inputting the GPS ID that they email to riders when they registered, you can track and time your My Prudential RideLondon challenge and access all the other benefits the app offers.

Follow friends and family
Friends and family can also download the app for free and use it to follow the riders' progress on the virtual Prudential RideLondon 19, 46, 100 or FreeCycle route maps.

New 'donate now' button
Supporters will also be able to get donations direct to Max Appeal thanks to the app's Donate button – making it even easier to raise funds.

Celebrating success
They want My Prudential RideLondon to really celebrate the spirit of the world's greatest festival of cycling, so the app includes a variety of selfie frames that riders can use to show the world what they're up to on social media, using the official hashtag #MyPRL.

Once riders have completed their challenge, they will unlock additional frames that celebrate their achievement, as well as their all-important finisher's certificate to download and print.

For an overview of all these exciting features and to see the app in action, check out our short animation.

You and your supporters can download the app via the buttons below.

We hope that you have a great My Prudential RideLondon weekend! Right Arrow